Five years ago, at a festival, I saw someone wearing a vibrant, colorful jacket that instantly captivated me. I spent two years searching for something similar but came up empty-handed. At that time, I was an entrepreneur in a completely different industry, but I couldn’t shake off my longing for that jacket.

After going through a challenging period in my life, I craved more color and positivity. This became a turning point for me. I decided to combine my creativity, entrepreneurial spirit, and determination to create Ritz & Rebel—a brand where I could express myself fully. This venture allowed me to bring the vivid colors I longed for into my life and share them with the world.